Instagram's New Update: You Can Now Upload 90-Minute Horizontal Videos! I

Instagram is changing the way creators share videos, and this time, it's thinking beyond Reels!

Known for its short, vertical videos, Instagram is now testing a new long-form video format called Features, allowing selected creators to upload horizontal videos up to 90 minutes long.

From full-length podcasts and interviews to travel vlogs and comedy shows, this update could open up a whole new world of content creation on Instagram.

Here's everything you need to know about Instagram's latest video update.

What Is Instagram's New 90-Minute Video Feature?

Instagram's new format, called Features, is designed for creators who want to share longer videos without breaking them into multiple short Reels.

Unlike the vertical videos we're used to seeing on Instagram, Features supports horizontal, widescreen content, similar to videos on YouTube.

The format is currently being tested with a small group of selected creators in the US and Brazil. A wider rollout may follow, but an official global release date hasn't been confirmed.

The biggest change? Creators may soon be able to share complete videos, not just highlights, directly on Instagram.

How Will Instagram Features Work?

Instagram isn't just increasing video length. It's also testing ways to connect short-form and long-form content.

1. Upload Horizontal Videos Up to 90 Minutes

Creators participating in the test can upload longer, horizontal videos, making the format suitable for podcasts, interviews, documentaries, tutorials and other content that needs more time.

2. Connect Short Reels to Full-Length Videos

Imagine posting a 30-second highlight from your podcast as a Reel.

With the new format, creators can link short clips to their full-length videos, allowing interested viewers to continue watching without leaving Instagram.

3. A New Widescreen Viewing Experience

The format is designed to support horizontal viewing, giving creators more flexibility with their visuals, storytelling and editing.

Instagram is also expanding its video experience to television screens, making longer videos a natural fit for bigger displays.

What Does This Instagram Update Mean for Content Creators?

For creators, this update could change how content is planned, edited and shared.

Podcasters could upload complete episodes and use short Reels to promote the most interesting moments.

Travel and lifestyle creators could share detailed vlogs, travel experiences and behind-the-scenes content without squeezing everything into a minute.

Educational creators could make longer tutorials, explainers and step-by-step videos.

Comedians and entertainers could share extended performances, sketches and original shows.

And instead of choosing between short-form and long-form content, creators could use both formats together to reach their audience.

Why Music and Sound Will Matter Even More

Longer videos create more opportunities for storytelling, but they also make sound selection more important.

A travel vlog might need upbeat music for its opening, a relaxing track for scenic shots and subtle background music during conversations.

Similarly, a podcast, tutorial or documentary may benefit from carefully selected background music, transitions and sound effects.

And when you're publishing content online, it's important to ensure that the music you use is appropriately licensed.

That's where Hoopr can help.

With Hoopr, creators and editors can explore licensed Indian music across different genres, moods and use cases, along with sound effects to complement their videos.

You can also use Hoopr's AI Soundtracking feature to discover music that matches the mood of your content.

Whether you're creating short Reels or planning your next long-form video, the right soundtrack can make your storytelling more engaging.

Always check the applicable music licence terms for your platform and intended use.

Is Instagram's 90-Minute Video Feature Available to Everyone?

Not yet!

As of October 2026, Instagram Features is still in limited testing with selected creators in the US and Brazil.

Instagram typically rolls out new features gradually, testing them across specific regions, accounts and devices before making them more widely available.

So, if you don't see this feature on your Instagram account yet, there's no need to worry. It simply may not have reached your account.

Final Thoughts

Instagram started with photos, became a hub for short-form Reels, and is now experimenting with longer, horizontal videos.

With the introduction of Features, creators could have more freedom to tell complete stories, share detailed content and connect short videos with longer viewing experiences.

And as video formats evolve, one thing stays important: great content deserves great sound.

Explore licensed music on Hoopr and find the right soundtrack for your next video!