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Every creator hopes for that moment, the doorbell sounds, and there you have it: a surprise PR package from a company you love. Whether it’s skincare, clothing, tech accessories, or even musical equipment, PR packages are a good sign that you’re on a brand’s radar.
So, how do you get there? If you’re looking to land your first (or next!) PR package, you’re in the right place.
Let’s break it down.
What Are PR Packages and Why Do Brands Send Them?
PR packages are those lovely presents brands send to influencers, content creators, or media people. The concept? Get people talking, get some reviews, and get that organic reach on social media.
These packages may contain:
- New product launches
- Restricted drop collections
- Brand partnerships
- Event invitations or campaign kits
When artists unpack and discuss them on Instagram Reels, YouTube, or even Stories, they generate buzz, engagement, and sometimes viral moments.
Step 1: Build a Solid Personal Brand
Before brands approach you, they must find your content valuable. Concentrate on:
- Consistency: Post regularly and stay active on your main platform(s)
- Aesthetic: Create a look or feel that says what you’re all about.
- Authenticity: Speak about topics that resonate with your people.
- Engagement: Answer the comments, share polls, and create a community
Remember—brands don’t care about follower counts anymore. They want real engagement and specialist reach.
Step 2: Choose Your Niche
Are you into fashion, beauty, tech, wellness, or music? Zeroing in on your niche helps brands know if you’re the right fit for their product.
Tip: If you’re editing high-quality audio on your content, such as for unboxings, vlogs, or lifestyle reels, think about adding some extra production value with copyright-free music from Hoopr. Brands completely love creators who care about their content, and good music can completely make your posts appear more professional.
Step 3: Tag Brands and Use Hashtags
Start small. When you already use a product you love, tag the brand in your post or Story. Use relevant hashtags and mention them with a quick, honest caption.
Many brands do notice creators this way—especially micro and nano influencers (under 50K followers) who have strong engagement.
Bonus tip: Create a mini content series, like a “Favorite Finds” reel, where you highlight brands naturally. Make sure your audio is licensed—again, tools like Hoopr make it easy to stay copyright-safe without compromising on vibe.
Step 4: Pitch Yourself
Once your content is consistent and polished, it’s okay to shoot your shot. Find the brand’s PR contact or marketing team email, and send a short, professional pitch.
Here’s what to include:
- A brief intro (who you are + what you do)
- Why do you love their brand?
- A link to your media kit or social channels
- What kind of collaboration are you proposing (gifted, paid, affiliate)
Keep it real and to the point. You don’t need a massive following—just a clear value proposition.
Step 5: Register on Influencer Platforms
Many brands use influencer platforms to discover and collaborate with creators. Some popular ones include:
- Winkl
- Plixxo
- Influenster
- Brandie
- PulpKey
Stay active on these platforms, complete your profiles, and pitch to open campaigns.
What Brands Look For
- Niche alignment
- Good content quality (video and audio!)
- Clear value to your audience
- Professionalism and past collaborations
And yes, if you’re creating Reels or YouTube Shorts, music matters. Brands notice when creators use music that enhances the mood of the video and keeps things copyright-compliant. Hoopr Smash, a platform under Hoopr, is tailored specifically for short-form content and offers brand-safe tracks across moods and genres—ideal for unboxings, reviews, and lifestyle content.
Conclusion
Getting PR packages isn’t luck-based; it’s about how you position yourself. If you keep showing up, creating cool content, and collaborating with the right brands, you’ll begin to get the type of attention you’re seeking. Begin small, go slow, and remember: if you treat your content as a business, your video, your audio, your brands will take notice. And when you’re ready to make your videos sound as great as they look, try Hoopr—your one-stop for high-quality, copyright-free music that elevates every frame.