You must know the correct terminologies before you start creating. Your podcast’s cover art determines how you represent your podcast and its contents visually at a scan. The cover art also impacts how your listener discovers your podcast.
Podcasters often confuse between a podcast logo and the cover art. They might seem the same but are entirely different parts of your podcast’s branding design. A podcast logo is an image or a graphic that you can use across several platforms for branding.
Cover art is the design you upload on the podcast platform to attract the audience by giving them a glimpse of your podcast’s subject.
Now that we know the basics let us understand how to start creating a great podcast cover artwork.
You want to create something different. But isn’t that what everyone wants? How can you be different? It is challenging.
So, Hoopr prepared some tips to guide you.
Good design is vital, and we agree. But it is essential to study and understand who your audience is. This study would influence your content and the design too. The purpose of the podcast is to get the attention of your target audience faster.
Thus, you need to consider the aspects like:
As you find answers to these questions, you would be able to get better clarity about the content and its tone. The tone would decide the cover art for your podcast as well. Say your audience is millennials. You would instead use an informal tone for the discussions.
Your subject and the headline of the podcast should be able to raise curiosity among your listeners. Someone scrolling through the feed comes across a great cover art and stops. Why would they click and listen? You must create that urge in them.
The headline, subject matter, and the text on the image should be able to grab attention. Make it readable and choose a bold font. Your cover art should not hide your text. Make sure you think of a headline that makes people click.
Even if you choose the most fantastic topic that is unique and interesting, it is hard to grab the listener’s attention.
So, you need to use a design that makes people curious enough to stop scrolling and clicking.
Most podcasting platforms have guidelines on how a podcast cover art must look like. Some of these guidelines include :
Apart from these technical aspects, you also need to make sure that:
With these guidelines, you can optimize your podcast cover artwork for both desktop and mobile users .
To attract your audience in the midst of browsing, your artwork needs to be simple enough for them to make a decision in a matter of seconds.
Also, your audience wants a break from the noise. There is a dump of content on social media, and their eyes are tired. This is one of the reasons why minimalism is a trend now.
You must decide on a particular style before you get going with your podcast. It will help you have clarity and build a pool of graphics inspired by that style. But how do you do that?
We have a few pointers for you :
Not everyone streams on their smartphones. Some would prefer to listen on their laptops while others on their tablets. So, you need to optimize your cover art, so it works on all devices. Test your cover art across platforms to get a winning design.
Say people know your host, use their photo to highlight your podcasts’ unique value. Tim Ferris uses this trick with his podcast artwork.
Sometimes photos seem mainstream. Use a fun character that resembles the celebrity’s face to give it a unique funk and soul. For instance, the Bill Simmons podcast follows this trick.
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