Influencer – something that was unheard of 5 years ago and has now become quite a popular word on social media!
Influencers are content creators with a large number of following or whose content is highly active on social media. They are able to garner the interest of people alike through their content. They tend to share high-quality content in the form of short-form videos, photos, text posts, vlogs, and more. Influencers often get paid to share their opinions on products and services and promote brands through collaborations and partnerships.
An influencer can help build a relationship between the consumer and brand by generating excitement while also promoting the product. These followers, in turn, can become potential buyers. So, in a way, influencers are people who can influence the opinion, attitude, and behaviour of others.
Content creators or influencers can be very valuable to any brand. A good content creator creates high-quality content that promotes the credibility and integrity of a brand. Influencer marketing is not new, but many brands don’t know it quite yet. Influencer marketing helps to add value to a marketing campaign in many ways:
Freedom of creativity, time, and ownership of the content creation process; are some of the reasons that would tempt anyone to join the bandwagon of being an influencer. Being an influencer allows you to choose your work timings and the kind of work you like to do. It also gives you location-based freedom. Some even like to call it – an early retirement!
Influencers can build a community of like-minded people who share their vision and support their views. The community also helps better your engagement rates by liking, commenting, sharing, or saving your content. A higher engagement rate shows how valuable your followers find your content.
A higher engagement rate and more no of followers would also ultimately allow you to charge more for your services.
Okay, so who does not love getting some free stuff? To promote their products, brands often send freebies to the content creators. Skincare brands provide their products to makeup artists; shoe brands provide free shoes to athletes or dancers; resort owners may provide a free stay, and so on, all in return for promotional content or authentic reviews. Influencers also get invitations to perform at college fests or influencer meets like the YoutTube fest, which is organised for YouTubers who have made a name in their specific niche.
Entertainment sells! Strive to create content that is engaging and entertaining. If you’re looking for a way to make your content stand out, adding background music and sound effects can help.
Most content creators use background music and sound effects to make their content more attention-grabbing. Such elements can elevate the level of engagement your content gets and influence people to share it even more.
For this, you may make use of Hoopr. Hoopr provides royalty-free music and sound effects designed specifically for reels, vlogs, YouTube videos. We dig deep into our networks to provide licensed music by real artists, labels, and bands. It comes with no strings attached: no royalties, no copyright takedowns, no percentage split.
Think outside the box. Put on your thinking hat and create innovative content that your audience will enjoy watching. Focus on creating appealing creatives – maybe use animation or humour in your content. The idea is to convey the brand message effectively and get maximum eyes on your content.
Create content that brings value-addition. Maybe answer a question, bring a solution or strike an emotional chord with your followers.
The social media landscape is ever-evolving, and today’s best practices may not be the same tomorrow. Keeping up with changes and new opportunities allows influencers to continue to grow their following. Always try including the latest trends specific to your niche as a part of your content creation strategy.
Looking to make money through social media? But confused on how to get started? Then read on to know how to become an influencer and start earning money.
1.Find your style and niche
Are you a cook? A fashion fanatic? Have a zest for travelling? The 1st step in becoming an influencer or content creator is discovering your niche and building up from there. You can go granular here too. Start focusing on the specifics of your niche and build from there.
If you are just starting out, it may be a good idea to focus on a single platform at a time. Once you have mastered the content creation process, you can venture to different platforms too. Videos have proven to give better engagement than photo posts and ads. According to a study, people prefer more video content from brands than just picture posts. For instance, Instagram reels are being heavily promoted on the platform, making it the best growth hack.
The keywords or phrases in your content and even the tone should be such that they should resonate with the brand’s ideal audience. You also need to optimise your content according to the social media platform you intend to target. One piece of content giving excellent results on Instagram may not work at all on Linkedin. If you intend to focus on Instagram, always use hashtags and tag the relevant accounts to ensure broader visibility and better engagement.
Don’t forget to keep it authentic while reflecting the brand’s voice. The content should always be of high quality – be it text, photos or videos.
4.Collaborate your way to monetise and grow further
As an influencer, you want to make as many collaborations with other influencers as possible. It can help you increase your credibility, grow your email list, and get more collaboration offers. Collaborations between two influencers who have a good fan following can be extremely profitable and rewarding for both parties. It can help you penetrate a new audience that the other influencer has built by capitalising on their trust and credibility within their follower base. There’s no secret formula for such collaborations, so you must remain open-minded and flexible with who you work with!
If you want to become a successful influencer, you need to start treating your social media as a business. Being an influencer on a social media platform takes time, dedication, and skill. With the right approach and strategies in place, you can achieve success quickly.
Utilising social media platforms to share high-quality content is essential for building a following that trusts you enough to recommend your work. Collaborations with other influencers or content creators are also highly rewarding opportunities, so it’s important to be proactive in seeking them out!
Hoopr is a royalty-free & copyright claim free music and sound effects platform for reels, podcasts, YouTube videos, vlogs, or anything on the internet containing audio. With Hoopr, you get access to tens of thousands of music tracks to make your content more catchy and engaging. For more related content, check out our website.