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India’s fashion influencer landscape in 2025 is a vibrant blend of creativity, cultural pride, and digital innovation. From bold styling to inclusive fashion narratives, these influencers are setting trends and inspiring millions. Here’s a curated list of the top Indian fashion influencers you should be following this year, based on their follower counts and impactful content.
Leading Female Fashion Influencers
1. Komal Pandey (@komalpandeyofficial)
- Instagram: 1.9 million followers
- YouTube: 1.35 million subscribers
- Style: Bold, experimental, and transformative fashion
- Highlights: Known for her innovative styling videos that blend traditional Indian wear with contemporary aesthetics. She’s collaborated with major brands like Whisper, Myntra, and Google.
2. Kritika Khurana (@thatbohogirl)
- Instagram: Over 1.8 million followers
- YouTube: 860,000 subscribers
- Style: Bohemian, travel-inspired fashion
- Highlights: Kritika’s unique fashion sense and lifestyle content have made her a standout influencer, promoting self-expression and body positivity.
3. Aashna Shroff (@aashnashroff)
- Instagram: 1 million followers
- YouTube: 192,000+ subscribers
- Style: Classic elegance and minimalism
- Highlights: Aashna is known for her chic, feminine style and entrepreneurial spirit, having founded The Snob Journal and The Snob Shop.
4. Masoom Minawala (@masoomminawala)
- Instagram: 1.39 million followers
- Style: Global Indian fashion ambassador
- Highlights: Masoom seamlessly blends Indian craftsmanship with contemporary couture, representing Indian fashion on international platforms like Cannes.
5. Santoshi Shetty (@santoshishetty)
- Instagram: 708,000 followers
- Style: Experimental and luxury fashion
- Highlights: Santoshi is known for her creative direction and co-founding Gardens of Santi, bringing a unique blend of fashion, travel, and wellness.
Top Male Fashion Influencers
1. Karron S Dhinggra (@theformaledit)
- Instagram: 2.2 million followers
- YouTube: 6 million subscribers
- Style: Men’s grooming and formal fashion
- Highlights: A corporate lawyer turned fashion influencer, Karron covers topics from hair care to personality development, making him a versatile content creator.
2. Siddharth Batra (@siddharth93batra)
- Instagram: 259,000 followers
- Style: Experimental fashion and luxury styling
- Highlights: Siddharth is redefining men’s fashion in India by blending traditional and modern styles, collaborating with brands like H&M and Adidas.
3. Manish Vaid (@manishvaidofficial)
- Instagram: 132,000 followers
- Style: High fashion and red carpet elegance
- Highlights: An engineer-turned-fashion designer, Manish gained prominence after accompanying actress Urvashi Rautela on the Cannes red carpet. His transition from engineering to fashion exemplifies a unique blend of ambition and creativity.
4. Kartik Kumra (@kartikresearch)
- Instagram: 96,000 followers
- Style: Sustainable and handcrafted menswear
- Highlights: Founder of Kartik Research, Kartik collaborates with artisan groups across India to create garments rooted in Indian textile traditions. His brand is now stocked by prestigious retailers like Selfridges and Dover Street Market.
5. Maharaja Sawai Padmanabh Singh (@pachojaipur)
- Instagram: 556,000 followers
- Style: Modern royalty and cultural preservation
- Highlights: As the ceremonial head of Jaipur’s royal family, Padmanabh Singh blends cultural preservation with modern enterprise, promoting Jaipur’s heritage and cultural economy through his fashion-forward presence.
Conclusion
These influencers are not just fashion icons but also cultural ambassadors, promoting Indian fashion on global stages. Their unique styles and engaging content continue to inspire and shape the fashion narratives in India and beyond.