Don’t you hear the “Paytm Karo” jingle when someone mentions the brand? You don’t even have to be a customer. Music really has “that” kind of impact on us. Right? It is crucial in creating an emotional connection with your target audience and can evoke feelings of happiness, nostalgia, excitement, and even sadness.
Therefore, choosing the right music for your brand is essential to ensure that it resonates with your target audience and enhances their overall experience with your brand.
To begin with, you need to define your brand’s personality and values. Are you a fun and upbeat brand or a serious and sophisticated one? Once you have a clear idea of your brand’s personality, you can then look for music that aligns with it.
Another essential factor to consider is your target audience. You need to understand their preferences and what music they will likely resonate with.
For example, if you are targeting a young audience, select music that is popular among them, such as pop or hip-hop. On the other hand, if your target audience is more mature, select music that is more soothing and calming, such as classical or instrumental music.
Now, let’s look at some real-world examples from Indian brands that illustrates how the giants are using music to aim big with content:
Coca-Cola is a brand known for its happy and cheerful personality. It has always used music as a way to connect with its audience.
One of the most famous campaigns by Coca-Cola in India was the “Taste the Feeling” campaign, which featured the song “Taste the Feeling” by Avicii. The song was upbeat and catchy, perfectly capturing the essence of the brand.
Amul is known for its catchy jingles. One of the most iconic jingles by Amul is “Amul Doodh Peeta Hai India.” The jingle has been used for decades and has become synonymous with the brand. The jingle is catchy and easy to remember, and it perfectly captures the essence of the brand.
Titan is a brand that is known for its premium and sophisticated watches. The brand has always used music to reflect its personality. One of the most famous campaigns by Titan in India was the “Celebrate Life” campaign, which featured the song “Khwabon Ke Parindey” by Mohit Chauhan.
The song was soothing and calming, and it perfectly captured the essence of the brand.
According to a report by Nielsen, 66% of consumers said that music played in a store or restaurant influenced their mood, while 75% said that it affected their behavior. Furthermore, the report also found that 84% of consumers said they were more likely to return to a store or restaurant that played music they enjoyed.
By defining your brand’s personality and values and understanding your target audience’s preferences, you can select music that perfectly captures the essence of your brand. Additionally, using music in your marketing campaigns can help you create a strong emotional connection with your audience and increase their likelihood of returning to your store or restaurant.
But we have a stock music library! Do you? You can have an excellent content pool, though. And your content would always deserve the best music too!
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