As is evident from the name, evergreen content is essentially an art of relevance. The kind of content that stays relatable and relevant to readers for a long time and that too, without having to update them from time to time, is what we refer to here as evergreen content. We know this sounds lucrative and intriguing and that’s precisely why we will give you a guided tour through the nooks and crannies of this kind of content in this article. But to answer your content – what does evergreen content mean, we have to have a longer discussion
What is Evergreen Content?
Just like we mentioned in the intro, evergreen content remains fresh for a very long period of time. It is not really tied to any specific incident, current affairs, or any moment of time for that matter, and deals more with common pain points or questions that people have in general. As a result, the traffic it attracts is also stable, whereas event or time-specific content is liable to see sudden spikes in views and when these views drop, they drop for good. In case you are still wondering what is evergreen content, let us delve a little deeper.
Formats and Examples of Evergreen Content
There are a variety of forms in which you will find evergreen content on the internet. Let’s look at the most commonly found ones to get a better idea:
How-to-Guide or Tutorial
This usually refers to a list of steps to perform a certain task or execute a new skill
FAQ
FAQ or Frequently Asked Questions refers to a set of common questions that people generally might have with respect to a specific field or topic.
Guide
This is the go-to resource for in-depth information on any particular topic.
Listicle
As the name suggests, listicles are any kind of lists, recommendations, tips, or resources that the audience will relate to or would want to know about.
Expert Interview
Published Interviews with various experts pertaining to different industries fall under this category.
Case Study
This refers to reports that show how a particular customer solved a problem using a particular product.
Why is Evergreen Content Important?
Evergreen content never really stops delivering and it continues to draw the attention of readers and your target audience by providing value. Here are some of the top reasons why we call it important:
Brings Credibility
Evergreen content is supposed to circle back to your brand drawing a potential customer’s attention to you, positioning you as the leader in the industry. It would be even better if searching for appropriate keywords could get you to show on the first page of search results, bringing credibility to your brand.
Promoted Repeatedly
Evergreen content never becomes outdated and you can go on promoting the same content at regular intervals to increase its reach and still keep it relevant and appealing to a newer section of the audience.
Reduces the Amount of New Content You Need
Once you are sure that the evergreen content you have is sufficient and engaging, you will gradually understand that you will not have to create as much content on a regular basis. The heavy lifting can all be done by your evergreen content.
Great Value to Your Audience
Evergreen content usually often prove to be of great value to your audience as well as your business year, even years after they have been produced. So you can keep your audience hooked even without having to post every now and then.
How to Create Evergreen Content in 4 Steps
If we have already got you interested and on-board, here are 4 steps you could follow to write your own evergreen content:
1. Choose a Topic
As the key is timelessness and relevance, choose a topic that ticks both checkboxes. All you have to do is make sure that the appeal that your topic has will last and will not get outdated eventually. In case you get confused, you can use the Topic Research Tool.
2. Finalize a Content Format
The format of the content is just as important in the case of evergreen content, as it also plays a big role in resonating with the audience. Choose your format with special attention to the topics to make them suitable for each other and create the intended result.
3. Write a Script for your Evergreen Content
The script for your evergreen content should be well-written and oozing credibility. Make sure that you divide the content into sections and subsections and clearly communicate what you really have to say to your target readers. Also, obviously, it is a good idea to avoid time-based specifics.
4. Publish
If the topic is good and you have got the answer to your question – How to create evergreen content, after publishing it on your social media accounts, the content will definitely have the potential to bring you high organic traffic. All you have to do is keep monitoring its views, reach and engagement to make sure that what you have created resonates with your audience.