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Imagine you’re a chef opening a new restaurant and want to attract customers by knowing what dishes they’re craving.
A YouTube keyword research tool serves this purpose, acting like a way to ask potential customers, “What kind of food are you looking for?”
Keywords are the specific terms people type into YouTube’s search bar. For a chef specialising in vegetarian cuisine, understanding searches like “vegan recipes” or “healthy vegetarian dishes” is crucial.
By identifying these keywords, you can create relevant content, improve your SEO by incorporating them into titles and descriptions, and effectively target your audience. In essence, YouTube keyword research helps you connect your content with the right viewers at the right time.
What is YouTube Keyword Research?
YouTube keyword research is finding and studying the words people use to search for videos on YouTube. Using these words helps your videos show up higher in search results and reach more people.
YouTube keyword research helps you bridge the gap between what people are searching for and what you’re offering.
Why is YouTube Keyword Research Important?
YouTube Keyword Research is Important for several reasons:-
1. Increased Visibility – Higher search rankings
By using YouTube keyword research tools and relevant keywords, creators can make their videos easier to find on YouTube.This means more people will see their videos.
2. Targeted Audience – Attract relevant viewers
By finding out what people want to see, creators can make videos that match their audience’s interests.
3. Better Engagement – More likes, comments, shares
If your videos are about what people want to see, they’ll be more likely to watch and like them. This can help your channel grow.
4. Content Strategy Development – Informed content strategy
Knowing what people are searching for can help creators make videos that people will like and watch.
5. Improved SEO – Can boost overall search ranking
Using the right words in your video titles, descriptions, and tags can help your videos show up higher in YouTube and Google search results.
6. Competitive Analysis – Differentiate your content
Looking at your competitors’ keywords can help you spot trends and find opportunities to offer something different.
YouTube keyword research is vital for increasing video visibility, targeting the right audience, understanding audience interests, improving SEO, and analysing competition.
12 Best YouTube Keyword Tools
1. Keyword Analytics for YouTube
Keyword Analytics for YouTube helps you find popular topics and search terms on YouTube. By leveraging YouTube keyword tools, you can create videos that align with what people are genuinely interested in watching.
Key features:
- Popular Keyword Discovery: Find the most popular keywords to enhance content visibility.
- Fastest Growing Keywords: Track emerging trends with the fastest growing keywords.
- Comprehensive Analytics: Gain in-depth insights to refine your keyword strategy and boost channel growth.
Pricing: Users can access a free 7-day trial, after which the subscription will cost $10 per month, with the option to unsubscribe at any time.
2. Rank Tracker for YouTube
Rank Tracker is a valuable tool for monitoring your YouTube video’s search engine rankings and serves as an effective YouTube keyword research tool to help optimise your content.
Key features:
- Track YouTube Rankings: Monitor your video rankings to enhance performance.
- SEO Checker: Identify wins and losses with the YouTube SEO checker.
- Multi-Account Management: Manage multiple video accounts seamlessly.
- Alerts and Notifications: Notifies you of significant ranking changes to help you adjust your strategy.
Pricing: Users can access a free 7-day trial, after which the subscription will cost $19 per month, with the option to unsubscribe at any time.
3. Google Trends
Google Trends is a valuable tool for YouTube creators to understand what’s trending and popular on the platform.
Key features:
- Trending Topics: Discover what’s currently popular across various categories.
- Track Keyword Popularity: Monitor search trends and adjust your strategy.
- Keyword Comparison: Compare the popularity of multiple search terms to see which is trending.
- Geographic Insights: Understand how interest in topics varies by location.
By using Google Trends, one of the best YouTube keyword tools, you can stay informed about the latest trends and create content that resonates with your audience. This can help you grow your channel and achieve your YouTube goals.
Pricing: Google Trends is a completely free tool. There are no subscription fees or hidden costs associated with using it.
4. YouTube Search Predictions
YouTube Search Predictions are like a helpful assistant that guesses what you might be looking for on YouTube. As you start typing your search, it suggests words or phrases that other people have searched for often, making it an effective YouTube keyword research tool. These suggestions can save you time and help you find videos more quickly.
For Effective Use:
- Experiment with different keywords: Try various terms to see different predictions.
- Pay attention to trends: Notice patterns in the suggested terms.
- Use specific keywords: More specific keywords can lead to more relevant results.
By understanding how YouTube Search Predictions work and utilising them effectively, you can enhance your YouTube experience and discover new content that aligns with your interests.
Pricing: YouTube Search Predictions are a free and convenient feature that’s always available.
5. YouTube’s Trending Page
YouTube’s Trending Page is your go-to spot for discovering the latest viral videos and trending topics.
How to use the Trending Page:
- Discover new content: Explore videos from different creators and genres.
- Stay up-to-date: Keep informed about the latest trends and popular topics.
- Find inspiration: Get ideas for your own content.
Using the Trending Page effectively can help you discover new content.
Pricing: YouTube’s Trending Page is completely free to use.
6. VidIQ
VidIQ is a powerful tool designed for YouTube creators to manage their channels effectively. Recognized as one of the best YouTube keyword tools, it provides features such as video SEO, real-time analytics, and audience growth strategies to help create and optimise content on YouTube.
Key features:
- Keyword Research: Identify popular keywords and tags for optimization.
- AI Tools: Provide a content generator, YouTube video ideas, a title and description generator, as well as tools for generating tags and thumbnails.
- Competitor Insights: Compare your performance against competitors.
- Channel Audit: Get recommendations for channel optimization.
- Real-Time Analytics: Access detailed performance and engagement metrics.
Pricing: VidIQ offers both monthly and yearly subscription plans. The monthly plan is priced at ₹1,990, while the yearly plan costs ₹18,990, often available at a discounted rate.
7. TubeBuddy
TubeBuddy is a powerful tool that can help you level up your YouTube game. It is a popular browser extension that offers a suite of tools designed to help YouTube creators improve their channel’s performance. It provides valuable insights and features to optimise your videos, grow your audience, and track your channel’s progress.
Key features:
- Keyword Research: Find effective keywords and tags for better discoverability.
- Thumbnail Generator: Create eye-catching thumbnails.
- A/B Testing: Test different video elements to determine what works best.
- SEO Optimization: Analyse video performance with optimization recommendations.
- Video Analytics: Access insights into performance and engagement.
Pricing: While TubeBuddy has a free version, it also offers a Pro version for $4.50 per month and a Legend version for $28.99 per month.
8. Keywords Everywhere
Keywords Everywhere is a browser extension that provides real-time keyword data directly on search engine results pages (SERPs). As one of the effective YouTube keyword tools, it’s a valuable resource for content creators, marketers, and SEO professionals who want to identify relevant keywords and understand their search volume, competition, and related terms.
Key features:
- Keyword Data: Displays search volume, CPC, and competition directly in search results.
- Related Keywords: Suggests related keywords to enhance content strategy.
- Site Metrics: Analyses webpages for keyword rankings and SEO metrics.
Pricing: Keywords Everywhere offers a pay-as-you-go pricing model. Users can purchase credits, which can be used to access keyword data and other features. The credits are typically available in various packages.(1 Credit = 1 Keyword)
9. Keyword Tool
Keyword Tool is an online resource that assists users in discovering relevant keywords for SEO, PPC, and content creation, making it a valuable YouTube keyword research tool as well.
Key features:
- Keyword Suggestions: Generates a list of YouTube-specific keywords based on a primary search term.
- Long-Tail Keywords: Identifies long-tail keywords to improve video discoverability.
- Search Volume Estimates: Provides insights into estimated search volume for keywords.
- Trending Keywords: Highlights trending topics to keep your content relevant.
Pricing: The service offers a 7-day free trial, with subscription options including Pro Basic at $89 per month, Pro Plus at $99 per month, and Pro Business at $199 per month.
By utilising Keyword Tool, you can conduct effective keyword research and optimise your online presence.
10. Ahrefs’ YouTube Keyword Tool
Ahrefs’ YouTube Keyword Tool is a powerful tool designed to help you find relevant keywords for your YouTube videos, making it one of the best YouTube keyword tools available. It offers a variety of features to assist you in your keyword research efforts.
Key features:
- Keyword Suggestions: Generates relevant keywords for improved video targeting.
- Search Volume Data: Provides estimated search volume insights for YouTube keywords.
- Related Keywords: Offers additional suggestions to broaden content ideas.
- Trends Over Time: Displays historical data to highlight rising and declining keywords.
Pricing: The plans are priced at $129/month for Lite, $249/month for Standard, $449/month for Advanced, and $14,990/year for Enterprise.
11. Keyword Tool Dominator
Keyword Tool Dominator is a versatile keyword research tool that can be used as a valuable YouTube keyword research tool to find relevant keywords for your YouTube videos.
Key features:
- Keyword Research: Generates relevant keywords based on user input.
- Long-Tail Keywords: Identifies long-tail keywords for better visibility.
- Search Volume Estimates: Provides insights into keyword popularity.
- Competitor Analysis: Analyses competitors’ keyword strategies.
Pricing: Keyword Tool Dominator offers two plan types: the Plus plan at $9 USD for 30 days and the Pro plan at $18 USD for 30 days. Additionally, there are annual and lifetime plans available.
12. Kparser
Kparser is a tool that can help you gather information from websites, including YouTube. It’s not specifically for YouTube keywords, but you can use it to get data that can help you choose the right keywords.
Key features:
- Keyword Generation: Produces a comprehensive list of keywords based on user input.
- Data Extraction: It gathers keyword data from various search engines.
- Competitor Analysis: Analyses competitor keywords to refine strategies.
Pricing: Kparser currently offers a Free Plan with limited features, a Starter Plan for $29 per month with increased data extraction limits, and a Pro Plan for $99 per month that includes unlimited data extraction, priority support, and advanced features.
Use YouTube Keyword Tools to Improve Your Channel
Here are quick tips for using YouTube keyword tools to improve your channel:
- Find Relevant Keywords: Use tools to discover popular search terms.
- Check Search Volume: Aim for high-volume, low-competition keywords.
- Use Long-Tail Keywords: Target specific phrases for niche audiences.
- Optimise Titles: Include keywords in your video titles.
- Craft Descriptions: Write keyword-rich descriptions for better searchability.
- Use Tags: Add relevant tags that reflect your content.
- Analyse Competitors: Learn from the keywords used by successful channels.
- Monitor Trends: Stay current with trending topics for content ideas.
- Update Old Videos: Revise older content with new keywords.
- Engage Your Audience: Request topic suggestions from viewers.
Implementing these strategies can enhance your channel’s visibility and attract more viewers.
YouTube keyword tools play a crucial role in enhancing your video’s visibility and appeal to viewers. By identifying trending searches and keywords, you can tailor your content to meet audience interests, thereby improving your chances of ranking higher in search results. This strategic approach not only boosts engagement but also helps you connect more effectively with your target audience.
FAQs about YouTube Keyword Research
1. How to find viral keywords on YouTube?
Viral keywords are those that drive significant engagement and sharing on YouTube. While there’s no guaranteed formula for going viral, understanding and utilising viral keywords can significantly increase your chances.
2. How do you use the keyword tool on YouTube?
To use a YouTube keyword tool like TubeBuddy or VidIQ, enter relevant terms to find search volume and competition data. Choose keywords with high volume and low competition, then add them to your video titles, descriptions, and tags for better visibility. Regularly review keyword performance to refine your strategy.
3. What factors to consider while choosing the best keyword research tool for YouTube?
Choosing the Best YouTube Keyword Tool, Key factors to consider:
- Features: Keyword suggestions, search volume, competition, trends.
- Ease of use: Intuitive interface.
- Accuracy: Reliable data.
- Pricing: Budget-friendly options.
- Additional features: Competitor analysis, channel analytics.